Newsletters seem to take up an incredible amount of space in my inbox. There are some I just can’t bring myself to unsubscribe from, even though I can’t remember the last time I got anything useful out of them. The fear of missing something important is just too great.
In order to help me reduce the amount of rubbish in my inbox and to reduce the time I waste on reading messages “just in case”, I’ve decided to record various statistics about the newsletters I’m subscribed to. I’m then going to analyze the results and see if I can devise a more effective newsletter subscription policy.
I don’t quite know what to measure — this is what I’ll be tracking to start with:
- How long does each newsletter take to read? If I am tempted to click on any links, I’m going to include the time taken to read those web pages too.
- Does it help me get my work done or do it better? If not, does it at least provide information that will probably help in the near future?
- Is it interesting? Is there at least one tidbit of interesting information in it? If I click on a link — it’s a fair sign that it caught my interest.
I’m going to keep this up for a week, and report back here with my findings.