Over the last few months, I’ve been running a private Beta of SpeedFiler. I’ve recruited a wide range of people, including some of the busiest people I’ve worked with.
However, a few of the people I contacted gave me an almost identical response: “It sounds really interesting, but I’m too busy right now. I’ll try it out in a few weeks.” Because I know them well, I know they are not just being polite, and having worked closely with them in the past, I also know that SpeedFiler could save them lots of time and reduce their stress.
I remember a time when I would have given the same answer — that was before I clawed my way back from the edge, with the aid of GTD. The above answer boils down to:
“I don’t have time to save time!”
Some people are so stressed by their workload to the point where they simply don’t feel they can invest (risk?) a few minutes in something that will (might?) save much more than that on the very first day. These people are so far gone, that they almost cannot be helped. (I know because I’ve been there!)
These are also the people with the most to gain from my product, and I’m wracking my brains to find a way to get the message across.